“How can I get a bottle of Pappy Van Winkle?”
This is one of our most frequent questions. Every store has a different method or philosophy they use to determine how they distribute, not just Pappy, but the other rare whiskeys they get throughout the year.
House of Liquors wants the rarest products to go to our best customers
That is the core of our system. To that end, here are the initial steps to put yourself in a position to buy these products.
1) Sign up for our email list by going to our website
2) Make sure our emails are coming to your inbox and not another folder such as spam(we average about 1-2 emails a week so it shouldn’t take long before you receive one)
3) When you receive emails about whiskey, follow the instructions on the email to order (We use a first come, first serve system for email responses. If you are the first to respond and request something, it will be offered to you first.)
“So, how do I get the Pappy??”
We create a short list of our best whiskey customers throughout the year. We determine this by tracking all whiskey email purchases, purchases of our ‘Store Pick’ whiskeys, and keeping track of who we see frequently in the store making whiskey purchases. VERY SOON WE WILL BE MOVING TO AN ELECTRONIC TRACKING SYSTEM VIA A WHISKEY CLUB CARD. We compile this list at the end of October every year to coincide with the release of Pappy and the Buffalo Trace Antique Collection(BTAC). This list has ranged from 5-25 people depending on the year and on how much product we receive. We then start with our #1 customer and let them pick something off the list. Once we have taken care of our ‘short list’, we then offer the leftovers to our entire email list.
-This only relates to whiskey purchases. We do not count wine purchases, beer purchases, or total $ spent
-We count total bottles and not $. It is more important to us that you buy 10 store pick Elijah Craig($32 each) than 1 bottle of Boss Hog($500)
-We care about the diversity of your purchases! If you only seek out Buffalo Trace products, or only bourbon, or only Weller and Elmer T Lee, not only will you miss out a lot of times on our emails, but it also doesn’t help to build our overall whiskey program.
-You have a better chance to move up our list if you’re willing to buy/try Rye, Scotch, Irish, and small American whiskey producers.
-We pay attention to who ‘misses’ on our whiskey emails BUT if you are constantly missing on our emails, you probably are too narrow in the whiskey you are requesting. SEE PREVIOUS TWO ANSWERS